Starting October 15, the Bahamas will enter Phase 3 of the Tourism Readiness & Recovery Plan ahead of the busy holiday season, which will include the reopening of beaches and major hotels.
Since 1950, tourism has played an integral role in the Bahamas’ economy, accounting for more than 50% of the country’s GDP and 60% of national employment. The COVID-19 Pandemic has had an unprecedented effect on global tourism and The Bahamas’ economy has felt the impact, particularly following 2019’s record-breaking tourism numbers, where the country welcomed 7.2 million visitors.
As part of Phase 3, beaches and major hotels will reopen on all islands. Minister of Tourism & Aviation Dionisio D’Aguilar announced that all hotel guests must abide by a 14-day Vacation-In-Place (VIP), which will allow guests access to all amenities, including hotel spas, gyms, bars and more. Additionally, Phase 3 will also see the reopening of attractions, excursions and tours on November 1.
Ahead of the reopening, The Bahamas Ministry of Tourism & Aviation is working with airline partners to secure direct airlift from key markets where the curve has been flattened. Additionally, the Ministry’s communication team is prepared to commence an agile marketing campaign, complete with authentic storytelling and aggressive PR and sales strategies, leaning into current travel trends, such as the preference for vacations closer to home, as well as options that afford seclusion and outdoor pursuits.
Following the safe move into Phase 3, The Bahamas Ministry of Tourism & Aviation along with the Ministry of Health and other government agencies will recommend an appropriate date to enter Phase 4, which pertains to the reopening of vendors, select attractions, casinos, cruises and ferries.
The top priority of The Bahamas Ministry of Tourism & Aviation remains the health and safety of its citizens, residents and visitors. In an effort to curb the spread of the virus, the Ministry continues to work closely with the Ministry of Health to establish and evaluate protocols and timelines with respect to the RT-PCR testing in advance of travel.